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City of Berkeley Heights

7-Day Vegan Challenge

The City of Berkeley Heights has declared the week of September 10th, “The City of Berkeley Heights 7-Day Vegan Challenge.” This groundbreaking effort is produced by The Berkeley Heights Environmental Commission and Brother Wolf Animal Rescue to promote awareness about Animal Justice, Environmental Justice, Climate Justice, and plant-based nutrition to improve human health.

The Berkeley Heights City Vegan Challenge is organized by the Berkeley Heights Environmental Commission and Brother Wolf Animal Rescue and Sanctuary. 

Lead Organizer, Kim Diamond, Berkeley Heights Enviromental Commission

Kim Diamond is a long-time Berkeley Heights resident.  Following her appointment to the Berkeley Heights Environmental Commission (BHEC) in early 2018, Kim has been finding ways to foster environmental stewardship, engage community members in the process, and demonstrate that each person’s efforts can make an impactful difference.  Since joining the BHEC, she has initiated a partnership between the BHEC and the Berkeley Heights Public Schools, beginning with the first ever Tree Walk and Rain Garden Talk at Governor Livingston High School.  In addition to playing instrumental roles in a number of litter clean-ups held this spring, Kim is currently spearheading the Trex Thin Film Plastics Recycling Challenge in which Berkeley Heights residents recycle their thin film plastics by placing their produce bags, bread bags, newspaper sleeves, plastic wrap, bubble wrap, resealable bags, case over-wrap (covering cases of water bottles, paper towels, napkins, etc.) and other items in designated bins around town.  

Kim is launching the Berkeley Heights City Vegan Challenge to raise people’s awareness of how adopting a plant-based diet can promote environmental preservation while also improving their own health and well-being. 

Brother Wolf Animal Rescue Executive Director Paul Berry and Dr. Garth Davis

The City Vegan Challenge is successful due to Volunteers and Partner Businesses!

Volunteer Opportunities

There are dozens of ways to get involved as a volunteer with the city Vegan Challenge. Leading up to the challenge we will be tabling at partner grocery stores, restaurants, and various local businesses getting people signed up. We will also be hosting multiple events in celebration of the City Vegan Challenge. 

Partnership Opportunities

What happens when you become a partner? Your logo will be added to the partnership section, the downloadable vegan guide, and we will promote your vegan options leading up to and during the challenge. 

Did we mention it is free to become a partner? 

Contact us today to become a partner business or volunteer!

Challenge Starts September 10th!









For all press inquiries please contact Courtney Zurcher

Courtney@Bwar.org | 402.707.4387

Bring “Vegan Challenge Week” To Your City!

We created a “7-Day Challenge Start-Up Kit” which includes the following:

  • Sample proclamation
  • Sample press release
  • Sample marketing plan
  • Custom 7-Day Challenge website created by us!
  • Obtaining partnerships and sponsorship guide
  • Weekly strategy calls

and so much more! Contact Courtney@bwar.org for more information!